• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • RECOMMENDED BOOKS
  • FREE TOOLS
  • CONTACT US
  • ABOUT

The Fortunate Investor

Investing, Business & Personal Finance For Wealth Builders

  • Save Money
  • Invest Your Money
  • Get Out of Debt
  • Making Money Online
  • Family & Money
  • Taxes
  • Business
  • Retirement
    • Retirement Calculator
Home » Why Building Your Personal Brand is Important to Business

Why Building Your Personal Brand is Important to Business

August 14, 2019 By The Saving Gal | This article may contain affiliate links. For more information visit our Disclosure

Tweet
Share
Pin
Share
Share

Why Building Your Personal Brand is Important to BusinessA lot of entrepreneurs focus their attentions solely on building their company’s brand, and it is true that building a strong company identity is a crucial part of running a successful company, but it is not the only brand that you should be paying attention to; your own personal brand is every bit as important to your future success as the brand you build for your ventures.

Why Your Personal Brand is Important

In these days of social media, more than ever, individual people matter. If you run a business, your name will be out there and anyone who is interested in potentially doing business with you will have the opportunity to look you up. If they like what they find, you’ll stand a far better chance of getting their custom, but if your personal image is off-putting, you can forget about building a new customer/contact. That’s why so many entrepreneurs hire image consultants, have experts clean up their social media presence, and even seek to have their past misdemeanors expunged via pardons and other legal methods. Would they really go to the effort if it didn’t really matter.

Make Your Business More Real

If you enable your customers and clients to get to know you as a person, it will make your company seem more “real”. Gone are the days when faceless corporations ruled; increasing numbers of people are looking for more relatable, down-to-earth businesses to spend money on and if they can relate to you as one human to another, they will be more compelled to buy. That is why you shouldn’t be afraid to put yourself out there on your company website,, via social media and in person at events, and why when doing so you shouldn’t just present the business side of yourself, but show your audience a more personal side of you whether that’s blogging about a passion, sharing a video of you on vacation or simply commenting on your Twitter followers’ lives.

Why Your Personal Brand is ImportantIncrease Your Audience

When you put yourself out there in a personal capacity, you will draw more attention to yourself and you can use that attention to cast a light on your business and bring more people to it. Many individuals don’t like a hard sell, but they’re happy to listen to someone interesting, and well, if you discreetly make it known that you run a business, well so be it. Of course, the kind of attention you draw matters. If you run around drinking and causing scenes, that will give you the very worst kind of publicity, whereas if you spend your time being witty, intelligent and giving back, it will draw positive energy towards you and your business and you’ll probably boost your bottom line too.

How to Build Your Personal Brand

So, building your personal brand is vital, but how do you do it? By being the best possible version of yourself you can be. Post intelligently on social media, be gregarious, have fun and engage with the people around you on and offline, whether it’s business or pleasure.

  • About
  • Latest Posts
The Saving Gal
The Saving Gal
The Saving Gal
Latest posts by The Saving Gal (see all)
  • Five Reasons Gold Bars Are A Wise Investment - March 22, 2022
  • How to Take a Holistic Approach to Employee Productivity - February 21, 2022
  • Business Theft: It Can Happen To You! 7 Ways To Protect Your Business - February 14, 2022

Primary Sidebar

Popular Articles

save business money go green

Cut the Cost of Running Your Business By Going Green

Unless you have been living under a rock for the past five years you will know just how important … Read More about Cut the Cost of Running Your Business By Going Green

4 Office Services Every Business Should Have

Successful businesses are built on the quality of the office. Without a productive environment, … Read More about 4 Office Services Every Business Should Have

Start Growing Your Small Business Right Now

Start Growing Your Small Business Right Now

Start Growing Your Small Business Right Now If you feel like you’re running out of time with your … Read More about Start Growing Your Small Business Right Now

How To Make Your Real Estate Ventures A Lot Smoother

How To Make Your Real Estate Ventures A Lot Smoother

Anyone who has entered the property world will know that it’s a pretty lucrative business if you get … Read More about How To Make Your Real Estate Ventures A Lot Smoother

every investor

7 Current Economic Policies Every Investor Should Know About

The rate at which the U.S. economy has grown over the past decade has been unprecedented. However, … Read More about 7 Current Economic Policies Every Investor Should Know About

Footer

TOPICS

SAVE MONEY
INVEST MONEY
REDUCE DEBT
MAKE MONEY
FAMILY & MONEY
TAXES
START A BUSINESS
RETIREMENT

THE FORTUNATE INVESTOR

ABOUT US
ADVERTISE
CONTACT US

The Fortunate Investor focuses on personal finance topics to build wealth. Topics include saving money, investing, managing debt, family and money, taxes, making money, college planning, starting a business, coupons and retirement.

SOCIAL MEDIA

FACEBOOK
TWITTER
PINTEREST
INSTAGRAM
YOUTUBE

Copyright © 2022 Fortunate Investor. All Rights Reserved. | Disclaimer & Disclosure | Privacy Policy | Terms of Service