When you run a business, it makes sense to have an online presence for it. Most consumers use the Internet regularly, and over half of all Google searches get conducted from mobile devices like smartphones and tablets.
The thing is, getting people to visit your website in vast numbers can be challenging at the best of times. You’re likely reading this blog post because you’re fed up with only a handful of weekly visitors going to your site. These useful ideas will help you boost visitor numbers:
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1. Social Media Promotion
Facebook, Twitter, and Instagram are some of the top social media platforms that businesses use right now. They’re great for engaging with target audiences and brilliant for increasing brand awareness.
You should market your website on social media to drive more traffic to it. Some examples might be linking to relevant articles, blog posts, case studies, or instructional videos from your social media profiles.
2. PPC Marketing
There are many ways to buy website traffic, and one of the best-known methods of doing so is with PPC marketing. PPC stands for pay-per-click and typically involves paying for sponsored placements in search results pages.
Some owners of popular websites may also offer pay-per-click ads on relevant content sections. The beauty of PPC marketing is you can customize it according to your requirements, audience demographic, and budget.
3. YouTube Links
There’s no denying that YouTube is a popular way of gaining organic traffic to websites. As a YouTube content creator, you can curate videos relevant to your target audience and then direct viewers to your site using a CTA (call-to-action) at the end of your videos.
For example, if you run a business selling welding accessories, you can create videos that teach people how to weld and link to the products used in your content.
One of the ways that your website can gain popularity is by interviewing prominent people in your industry. It’s easier than you might think to have industry figureheads give you an interview, and you can do so in text or podcast format.
The point of such interviews is they give your website (and brand) credibility. Plus, you can legitimately link to the article page on your site from other people’s social media profiles, for instance.
5. Translate Your Content
If you want to sell to a global audience, you must speak people’s languages. Of course, learning several languages isn’t feasible for most business owners, so how can you solve that problem?
One solution, and an excellent one to drive more traffic to your site, is by having your content translated. You can hire professional translators to translate your content, enabling you to sell to a global audience and boost your website visitors (and bottom line).
Lastly, one exciting way to drive more visitors to your online home is through sharable infographics. If you create compelling graphical content, you can encourage influential sites in your niche to embed it in their content.