Take a look on Google for law firms in your area, and you’ll find that there’s no shortage of options out there for people or businesses that need legal assistance. And that’s good news if you’re one of those people or businesses, but if you have your own law firm, then it’ll just be a reminder of the amount of competition you face for clients. There’s nothing you can do about the number of other law firms, but you can control how likely it is that someone would choose you over one of your rivals. In this blog, we’ll look at some handy ways to get more business for your law firm in the forthcoming year.
Leverage Your Network
You’ll already have clients. So why not see if they know anyone who may also benefit from your services? If you have a good relationship with your client, then there’s nothing wrong with being upfront and asking them directly if they can refer you to someone in their network. In all likelihood, they do know someone. Plus, that person will be more likely to work with you, since the recommendation came from a peer.
Step Up Your Marketing
It used to be that a well-placed advertisement in a local newspaper would be enough to attract business. But times have changed. Today, the majority of marketing takes place online. And unless you have a sophisticated strategy, you’ll run the risk of missing out on clients to your rivals. With competition for audiences so fierce, it’s essential that you work with an experienced marketing team; to understand the benefits of doing so, take a look at law firm SEO partner | Hennessey Digital, where you can read about how moving up the Google search engine ranking works. Ultimately, low-quality marketing strategies yield poor results, while well-thought-out and advanced strategies get results.
Showcase Your Expertise
People want the best in all cases, but it’s especially true when they’re hiring a law firm when their decision will likely have huge consequences. As such, an effective way to grab clients from your competitors is to establish yourself as a leading expert within the industry. You might know how good your firm is, but if the public doesn’t know, then you’ll be missing out on a golden opportunity to gain more business. You can showcase your expertise by writing articles, publishing videos, and offering legal advice on your social media network. If you can, try to get an article posted on a high-authority website, such as Forbes or Entrepreneur.
Finally, take a look to see if it’s possible to expand the number of legal services that you provide. While it’s good to have a specialty, if you’re spreading yourself too thin, then you’ll likely be missing out on a big sector of potential clients. There will likely be a few auxiliary services and products you can provide that are related to your core offerings, while you may also consider adding additional employees with expertise in areas that you don’t currently offer.