If you’re someone who loves fashion, you’ve no doubt considered setting up a clothing brand. However, when you looked into it, you soon discovered that it was more challenging than you originally thought. You had grand visions of being the next Versace, but then something convinced you that you shouldn’t pursue your dreams.
In this post, we take a look at why setting up a clothes brand is easier than you think. Remember, you don’t have to do everything yourself.
There Are Always New Niches
The first thing to remember is that there are always new niches. All you need to do is define your target audience accurately and figure out what they want.
For instance, you could:
- Sell personalized clothes to animal lovers
- Use sustainable materials for people who want to protect the planet
- Invest in high-tech clothing that wicks sweat away from the body for runners
- Start a company that focuses on making clothes for foodies
As you can see, the list of possible niche markets is virtually endless. Usually, the best approach is to think of a clothing problem that you’ve had that the market hasn’t solved and then step in and provide the solution.
You Can Outsource Production
If you have visions of setting up factories to produce your wares, then think again. Thanks to outsourcing, that’s not necessary. In fact, not even the big brands do it themselves. Most of the clothes they sell are produced by third parties.
There are often specific partner companies that you can go to, depending on what you want to make. Jean manufacturers, for instance, are great for denim. Pick one that suits your business model and the problems that you want to solve.
You Can Get Somebody Else To Market Your Brand Online
These days, you don’t even need to build your website or do any SEO yourself: somebody else can do it for you. In fact, third parties can manage your entire online presence.
Marketing is challenging. Most clothing designers don’t have the skills to do it themselves. It’s often far cheaper and more effective to get others to do it for you.
You Can Calculate The Numbers In Advance
If you’re setting up a clothing brand (and you want it to provide you with a decent income), you need to know whether it will last. That’s why calculating your numbers, including your break-even point before you set up is so important.
It matters because you need to know how many units you have to ship before you start making money. If you have to sell a million units before you get into profit, then that’s a sure sign that there’s something wrong with your business idea.
You Can Play With Your Options
Lastly, you don’t have to stick with the same designs long-term. In the clothing industry, specific styles aren’t “baked in ” as they are in other production processes. Instead, you can experiment with them, see what works, and then change your designs if necessary. Don’t be afraid to experiment and see what sells best.
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