Anybody who purchases a physical good from an e-commerce small business is going to expect a nice unboxing experience. Consistent and attractive packaging is so important to the unboxing experience, but also the keep to the brand’s identity and business. It’s so important to add that personal touch to your packaging because this is something that big businesses just don’t do. This post is going to tell you all about the importance of packaging and what should be included to give your customers a great unboxing experience.
Why is product packaging so important?
Think about large retailers such as Amazon, when you get a package from them it’s usually just a product and some packaging paper for cushioning in a box. That’s it’s and you usually don’t get anything else out of it. This is so boring and you’re only excited to get the product, not about anything else with the package. This is so different compared to many small businesses. There’s almost always this personal touch that goes into the packaging such as a branded box, tissue paper, some twine, and colorful thank you cards. Customers enjoy this touch because they know there was a lot of thought and care that went into their order.
Product Packing Ideas
When setting up your online store, it’s best to think about freebies. Most customers will enjoy getting something as a freebie with their order. This could be something small such as stickers, chocolate, or a very small variation of one of your products. But it’s best to have that marked as an option on your checkout page or you could risk getting negative reviews or confusion. Some customers consider freebies to be a waste and environmental impact.
A great way to add a fun unique touch to your packaging would be with stickers. This is a great way to stay true to your brand while still give a nice touch. This could include putting a “thank you sticker” on the closing area of the packaging or even giving a sticker out as a freebie ( a very popular method that both large and small businesses do). Some stickers don’t get recycled, so if you want a more eco-friendly way to package while still keeping to some uniqueness then stamps or even wax stamps are excellent options. You’re able to get customized stamps and wax seal stamps to have your branding such as your logo on them.
There’s always the option of individually wrapping up each product with a type of wrapping paper to give an appearance of elegance but you can also use tissue paper to layer out the bottom of the box or to even use it as wrapping paper. Many small businesses will have their brand printed onto the paper but cheaper alternatives could be using stamps or even just staying consistent with brand colors.
For any package, it’s best to top it all off with something such as twine, ribbon, or even lace. This immensely helps with the presentation as it’s the cherry on top that completes the sundae. You can never go wrong with this classic packaging style.
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