90 percent of professional marketers agree that local-based advertising leads to more sales.
Yet, some businesses feel that local ads are the biggest hoax of the twenty-first century. They lament that they’ve invested in local advertisement and didn’t get substantial results. And that’s why they gave up on this marketing strategy.
These businesses don’t realize that local ads only work when you use them right.
Keep reading to learn five mistakes businesses make when designing their local advertisement to avoid them.
1. Ignoring Local Citations
Most businesses tend to neglect the importance of local citation when posting ads online. And that’s why despite visiting their businesses’ websites, you still struggle to know where they’re located. Some people even visit the “about us” page to find this information, and yet they don’t get it.
To learn how to use local citations, check out resources like https://www.thehoth.com/learn/local/seo/local-citations/. You want to make it easy for people to find your company’s location, address, and phone number online.
2. Not Understanding The Target Market
Most businesses are too eager to start generating sales to the extent they post local ads without researching their target market. They just design vague adverts and hope they’ll resonate with their target audience. Yet to get more local customers, you can’t afford to take this gamble.
You must take time to understand your target market’s needs, preferences, and wants. You want to tailor your local ads to directly talk to these people and make them choose your business.
3. Having Too Many Objectives
When researching how to advertise locally, most businesses tend to mix too many goals. They hope with a single local advertisement campaign; they can achieve multiple goals. Yet this is rarely the case and having too many objectives leads to confusion.
You need to take things slow and start with a simple local ads goal, such as boosting brand awareness. Next, build on this goal with your next campaign, and this time go for more leads.
4. Wrong Use Of Colors, Fonts, And Voice On Local Ads
With local visual ads, most companies make the error of choosing the wrong colors and fonts. They argue that these things don’t matter; what matters is the message. Yet, this is wrong as colors and fonts are the first things that capture a person’s attention.
So, ensure people read your ads; you must learn to use the right colors, fonts, and voice.
5. Overcrowding A Single Local Ad
To get as much information as possible out, most companies end up overstuffing a single ad. The problem is that it makes the ad look ugly and hard to read. To get a positive ROI to simplify your ads and make them easy to understand.
Besides, look for resources that educate you on what goes on a local ad to ensure you add only the right things.
Leverage Local Advertisement To Grow Sales
When done right, the local advertisement offers your business an incredible opportunity of boosting sales. All you need is to avoid the above mistakes.
Please see our other blog posts for more Business and Investment tips.