Setting up a small business is going to require you to focus on all sorts of different areas to create products, advertise and market products and ultimately sell products. It can feel overwhelming at times, almost as if you don’t have a clue where to start. Now, there are countless steps in the process towards making a sale, but for now, let’s focus on branding. Branding is what will really help you to make a success of your business and bring customers back time and time again, rather than losing sales to your competitors. Here’s a little more information on the subject to help you successfully brand your business and products!
What Is Branding?
Let’s start out by establishing exactly what branding is. Put simply, branding is when you give your company a distinct name, a style, and an aesthetic that helps consumers immediately identify a product as being from you. People will begin to associate your quality products and customer service with your brand, which will build brand loyalty and keep them buying your products. Branding consists of countless facets, from visuals (such as logos, color schemes, and typefaces) to non-tangible things, like tone of voice, approach, and more.
Developing a Brand
To keep your brand consistent across your company, you first need to develop and establish your brand. You should work on creating brand guidelines that will show your team members exactly what they should be doing to ensure branding is consistent. It will be drawn on by copywriters for their tone and style, graphic designers for their style, customer service assistants for the tone they should speak to customers in, and much more. Now, branding will require a lot of research into what appeals to your demographic, paired with creativity and innovation, which will help you to create a truly unique and stand out brand. Many businesses will collaborate with branding agencies to achieve this.
Branding Your Premises
If your business runs on a physical level, rather than being entirely Ecommerce based, you’ll need to brand your premises. Everything that your customers come into contact with within your commercial premises should tie in with your brand guidelines. For example, the property and its interior design should tie in with your brand. You can work with specialists in your field to achieve this. For example, you could work with a medical practice design specialist to ensure your medical practice is on-brand while still being practical and functional. You can also ensure that the staff is wearing branded uniforms.
Branding Your Packaging
If you sell products, you need to make sure the packaging is branded. This ensures that the customer associates the parcel they receive with your brand straight away. Focus heavily on color palettes, fonts, logos, and even materials used.
These, of course, are just the basics of branding. Following the above advice will keep everything on track and ensure that you have an established brand that is instantly recognizable and consistent throughout your entire business and everything it does!
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