Whatever your design project, big or small, you need the best graphic designer to help you promote your brand. There’s plenty of choices online, you can opt for an independent or local designer, hold a contest, or work with a reputable agency. To help you choose the best designer for your brand, here are a few quick tips.
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Outline your goals
Firstly, you need to outline what you’re looking for in a designer. To do this, outline the goals of your project. It’s also important to take your target audience into account. Create buyer personas and look for a designer whose interests and values align with those of your target niche.
Look for sector-specific experience
Ideally, you want a designer with experience in your sector. This way they’ll be able to provide expert insights on how to create effective designs for the type of business you run.
Hold a contest
Certain design platforms offer the option to hold a contest for independent designers to compete in. All you need to do is create a brief and wait for proposals to come in.
Delve deep into their portfolio
Before settling on a designer delve deep into their portfolio and get in touch with them to discuss their specific inspirations and creative approach.
Read reviews
Read reviews online from previous clients, social media is a great tool, for example. This will also help you understand more about their typical client base. For a comparison of popular graphic design solutions, check out this infographic.
Infographic designed by Design Pickle Alternative