A lot of important ingredients are required when building a successful company website. Below are just a few commonly overlooked ingredients that your site may be missing.
An SSL certificate
An SSL (Secure Sockets Layer) certificate is a certificate that proves your company is secure. Websites that have an SSL certificate contain ‘HTTPS’ at the beginning of their URL instead of simply ‘HTTP’. These sites also contain a padlock icon next to the web address bar to show customers that the site is secure. Some customers may feel less trusting of a site that doesn’t have an SSL certificate, so it’s worth applying for. You can apply for an SSL certificate online – it’s easy and free.
Trust badges
Trust badges are badges that you can display on your site to show that it is trustworthy. These badges are issued out by companies like PayPal when you sign up with them. When it comes to ecommerce sites, trust badges can often be necessary for proving to customers that online payments through the site are secure. You can find more information on trust badges online.
A bio page
Bio pages can be a great way to introduce you and your team members virtually. This can be a way of building trust. Bios are great for showing off your career achievements and building a personal connection – this bio of Wayne Blazejczyk is a great example. If you have employees, you could also create individual bios of each of them. When adding multiple bios, make sure that each of them are formatted in a consistent way and that photographs are each taken from the same angle with the same background.
Testimonials
Testimonials are also a feature worth adding to your company site. These are positive reviews or snippets of positive reviews that you can display on your site. Testimonials can prove that you’ve made previous customers happy and can therefore help to build trust. You could create a testimonials page or you could add testimonials to your homepage. There are lots of ways to encourage testimonials.
A blog
A blog can serve all kinds of functions on your site. Blog posts allow you to offer advice or provide news on various matters related to your industry. They can be a means of showing off your expertise and gaining customers’ trust. Blog posts can also have SEO benefits – you can incorporate keywords into your posts that can help you to boost your site’s rankings. A blog also allows you to regularly update your site, which can be good for SEO as well as showing visitors that you’re active. You can build a blog using a tool such as WordPress. There are plenty of articles online that can offer advice on creating a blog on your site – by making each post engaging and by sharing posts on social media, you can encourage more readers (and hopefully more customers).
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