It might seem like you need to jump through hoops in order to build a solid business reputation in 2021, but that isn’t the case. Once you know what needs to be done, you can easily get into the flow and steadily build your reputation until you have an abundance of loyal followers. Then, only maintenance will be required to ensure you keep your reputation. Let’s take a look at some of the things you need to focus on:
Reviews are key for any business’ reputation in 2021. The majority of people will look for a review before they purchase a product or choose to buy a service. Ask nicely for reviews and you will be more likely to get them – don’t just expect your audience to leave them. It can even help to offer an incentive. Having the odd bad review can happen. You simply can’t control another person’s mood, the weather, how your product was received, or anything that could impact how they feel about it once it has left you. A review that is less than 5 stars doesn’t need to ruin your business. It can actually benefit it, as it gives people a better all-round view of what to expect. Of course, you should still do your best to leave a stream of more-than satisfied customers in your wake.
Response times should be fast. People want information and they want it now: they don’t want to wait around. Aim to keep response times down, whether over the phone, on social media, or an email. It can help to have people dedicated to this task so you stay on top of messages and give people the quick responses they crave.
Get Accredited By The Appropriate Bodies
Depending on your business, card accreditation and further accreditation by the appropriate bodies can be a huge help in securing that reputation. These things can give your audience peace of mind and nudge them in the right direction.
Go Above And Beyond
Always go above and beyond for your customers. Could you include a discount for their next order, a small freebie, a sample, or a loyalty card? Even a handwritten note can go a long way to showing them you appreciate their business!
Share Valuable Content
Sharing valuable content and wanting nothing in return can help you to show people that you are a true thought-leader and expert in your niche. Don’t be afraid to share your expertise.
Keep People Up To Date
Make sure people know what’s happening with your brand by sharing interesting updates on social media and via a newsletter.
Listen To Feedback and Make Improvements
Listen to every piece of feedback you get. Making changes that people want you to make shows them you care and are open to consistent improvement.
Have A Personality
A brand personality can help you to differentiate yourself from your competitors, and resonate better with your audience. Who would your brand be if it were a person?