If you’re a business owner or thinking of starting a business, doing it the right way has never been more important than in 2020. There’s so much competition out there that if you don’t build a wonderful business reputation from the get-go, you’ll likely fall behind. With this in mind, we’re going to talk about building a great business reputation this year and what you need to know. A lot of the advice is simple enough, and yet many business owners still fail to follow it. Take a look and see what you need to do!
Find A Way To Make Life Easier For Your Customers
How can your business make life easier for your customers? Could you build an app and allow them to order using it along with a small discount? Maybe you could offer free delivery? Making life easier for customers doesn’t have to be too complicated, but it is something that you should focus on.
Make Sure Your Staff Are Happy
If you want your staff to provide the best service imaginable, then you need to make sure they are happy – there’s no two ways about it. Unfortunately, you can’t just pay them right and on time and expect them to be happy. Staff need a positive work environment, team building, and other incentives to ensure they enjoy their work and that they are happy in the workplace. If your staff are unhappy, this will often rub off on the experiences your customers have, and it will have a negative impact on your reputation. Caring deeply about your staff, their happiness and development, will make a huge difference to the service your customers receive.
Make Sure Your Staff Are Well Trained
Of course, as well as happy staff, you need to have well trained staff. Making sure your staff are all on the same page and that they actually know how to do things properly goes hand in hand with keeping them happy!
Ensure A Consistent Business Image Online and Offline
Your business image should be consistent both online and offline. For example:
- Any headers, fonts, taglines, and colors should all align.
- Your tone of voice should be the same.
- Your information should be the same across every platform..
Making sure you have a consistent business image also ensures that your brand is easily recognisable from the get-go.
Keep Your Premises Looking Clean and Tidy
Keeping your business premises looking clean and tidy seems simple enough, but it’s something that not all businesses prioritise. As this may be the first interaction many people have with your business, putting a focus on your premises will help to ensure you give off the right impression. Glass Polishing is a great way to ensure your business looks neat and tidy, alongside keeping any signage in good condition and of course, the inside of your premises too. It’s often a good idea to hire a professional cleaner, as expecting your staff to do this can be too much on top of their actual jobs.
Create Quality Content
Quality content created specifically for your customer can go a long way to leading them to the check out. You can create content to tell them more about your products and how to use them, as well as any frequently asked questions in your industry. Whatever the case may be, make sure you always create content with your audience in mind and that you aim to provide value in everything you put out there. Quality content doesn’t just mean blog posts, but videos, infographics, and other kinds of content, too.
Ask For Reviews
People will leave you a review if they are happy with your service, but many won’t think to do it unless you specifically ask them to. When you ask people to leave a review, you will find that you get so many more, so don’t just hope for the best. Make sure you tell them where they can review you, too, whether this is on their Facebook page or on a third party site like Trustpilot.
People are more likely to trust somebody that they can see, so make sure you put your face to your business. Being a human business that people can actually relate to is often so much more powerful than being a faceless corporation, even if it seems super ‘professional’. There are lots of corporations out there today, so don’t be afraid to show off your human side and stand out.
How will you build a great business reputation in 2020?