In an interesting turn of events, Apple overtook Coke as the world’s most popular brand. What’s surprising is that the prior has far fewer consistent consumers than the latter.
How can a company with fewer customers maintain more popularity?
Well, it involves proper brand identity development and consistency. If you’re interested in learning how to build a brand that can stand out, consider reading ahead!
How to Build a Brand
At a fundamental level, your brand is a combination of identity and image. Learning how to build a brand is all about finding a way for current and potential customers to quickly identify your company. This should occur naturally and with minimal visual cues.
Your brand should have a unique personality and a specific form of communication with your audience. These two factors are enough to create the foundation for a brand identity.
Putting a good brand marketing team together can be expensive, though. You can learn more here about finding an affordable option for your business.
Brand Personality
A brand’s personality is a mix of purpose and approach. That is, the combination of what a business offers and how they do it.
It’s important that the personality shine through in every part of a company. Blizzard, until recently, was a great example of this. They had a strong focus on customer service and high quality video games.
Brand Communication
Brand communication is a bit trickier to pin down, but it’s just as important as a brand’s personality. This aspect is composed of online presence and how the business interacts with its audience on a superficial level.
Companies like Twitter and Facebook regularly interact with users through a public format. Other companies, like Lamborghini and Rolls Royce, avoid public dialogue and almost exclusively communicate with customers privately.
Brand Identity Development
Building a brand requires that a company involve multiple departments, otherwise it’ll fail. But, in terms of specifically working on the brand, here are a few pointers.
First, the brand needs a name that’s easy to remember along with an impactful logo and color scheme. Colors are important, as they have a psychological impact on the human brain.
Once you have the name, logo, and color scheme or style, you need to solidify them by applying them properly to your products or services. This can come in the form of stickers, tags, and even unique signatures in emails.
Increasing Loyalty and Driving Sales
You can’t increase loyalty or drive sales, per se, without previously establishing your brand identity. Customers need the prior in order to relate it to the products or services related to the company.
Once it’s setup, the key to increasing brand loyalty and driving sales is to provide consistent results, be it for products or services. If you can maintain this for long periods of time, these will climb in tandem!
Brand Identity: Essential for Any Business
While the market is currently saturated with smaller businesses that have a seemingly strong brand presence, it’s still important to build one for your company. It’s a relatively simple process to start.
Pinpoint what your company seeks to provide, and design a name, logo, and color scheme that fits accordingly. Afterward, it’s all about maintaining a brand personality over time!
Hopefully, this article provided some useful information on how to build a brand. If it did, consider taking a look at some of the other posts on the site!