What can you do to make your retail store stand out? A lot of stores ask this question. In this sense, standing out doesn’t only involve doing something different, but also fostering a store-level innovation culture.
The old way of doing things is no longer sufficient. Your retail store needs to stand out by using unique methods and even crowdsourced ideas.
Here are several ways to give your physical presence that extra appeal that are both time-tested and new. Just as important as any new techniques you might want to use are the basics, such as hiring the right staff.
Hiring The Right People
You need salespeople who are courteous, well-informed, helpful, and present without being pushy. Consumer loyalty and money will botPeople with the right skills can make case-by-case decisions with flexibility.h be lost if you settle for less. You’ll reap the rewards if you take care of your staff.
If your sales staff loves their jobs, espouses your brand’s mission, and represents your brand, you get extra brownie points. Training can boost sales at every store location by 69%, according to some studies.
Having the right people in place means you can allow them the flexibility to make decisions on a case-by-case basis. It takes some of the heat off of you. Your retail store stands out in the mind of the customer as a place where they get exceptional service.
Several local stores get this just right because they have close interactions with their customers. Observe how things work in these stores for valuable insights.
Location, Location, Location
When it comes to making your retail store stand out, having the right layout; the right staff, and being in the right place is often the first step. You should locate your business near your target demographic in an area that is easily accessible.
Wharton School of Business study from 2000 on why people choose local retailers over everything else is still relevant today. It is far more valuable to choose a local store than to place an order online, even in today’s world.
As a first-mover store, you also benefit from the first-mover advantage. There is a big advantage to partnering with complementary businesses, like nearby restaurants that give out gift cards, for co-promotions.
A Standout Window Display
Imagine a window that is as attractive as “Confessions of a Shopaholic.”.
Until you figure things out yourself, you might be better off hiring a professional window dresser. Set yourself apart from the other shops in the area. 651 vinyl and other tools can be used to create attractive displays.
In the case of pastels, go for primary colors or gold or silver accents. When in doubt, use bold colors.
Additionally, you should use popular magazines to find out what’s trending in the area where your storefront is located and implement those colors and themes accordingly. By doing this, you’ll attract visitors who are interested in the same kinds of fashion.
Have you already implemented any of these tips? How can we help you with some of them? We’d love to hear from you.