There are over a billion live websites on the web at this very moment. That means that, in order to stand out from the crowd, you need to have a site that looks great and functions even better.
The good news? We can help!
In this article, we’ll tell you how to build websites for manufacturers that get results. We’ll also outline what design features to focus on, as well as some common mistakes you need to make sure to avoid.
Now then, let’s get started!
1. Navigation
One of the most important aspects of any website is good navigation. Simply put, if users can’t find what it is they’re looking for, and fast, they won’t stick around on your site for very long.
Following the “three clicks or less” rule is the best way to ensure your site’s navigation is up to par. That means that, if something on your site can’t be found in three clicks or less, your navigation needs to be adjusted.
2. Speed
Next to navigation issues, slow download speeds are a huge reason why people would want to leave your site after a few seconds. After all, nobody wants to browse a site that takes forever to load.
A pro tip? Use Google’s PageSpeed Insights tool to ensure that your site is fast enough to provide a positive user experience. And if your site doesn’t score well, don’t worry, Google will give you some advice that you can use to get your site up to speed.
3. Security
Nobody is going to want to make purchases from a store that isn’t safe and secure. So, before you worry about setting up an online shop, you need to make sure your site’s security strategy checks all the right boxes.
Contacting your hosting provider about an SSL certificate is a great place to start. SSL certificates are usually including in your hosting plan, which means you won’t have to spend any money to make your site safer.
4. Online Store
Of course, all websites for manufactures need to have an efficient online store. Thanks to the help of modern plugins and widgets, creating an online store isn’t as difficult as it may appear on paper.
Just make sure you keep your store organized and you make it easy for users to browse for products. A store that isn’t user-friendly isn’t going to lead to you getting many sales, which isn’t what you want.
Need to get some equipment to sell online? You can learn more here about how to acquire all of the goods that you need to get your online store off the ground.
5. Mobile-Friendliness
Over half of all internet traffic now comes from mobile devices. That means that, if your site isn’t mobile-friendly, you’re setting yourself up for failure out of the gate.
Most themes nowadays are responsive, and thus, work great on mobile devices. So, make sure you’re using a responsive theme, or switch over to one, so you offer mobile users a good experience on your site.
Tips for Building Websites for Manufacturers
Well, there you have it! That is a guideline for building websites for manufacturers that you can follow to get great results!
Remember, focusing on user experience is always a good idea. If your site is easy to use, people will stick around, and even come back again, helping you make more sales.
Looking for more web design tips and tricks? Check out our site!
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