As an organization grows and its brand becomes more recognized in the marketplace, it is important to continue reinforcing that brand. To do so requires a significant amount of time, effort, and resources. While some companies may have dedicated marketing staff to handle their branding efforts, many businesses will need to allocate time and budget from other departments. This can be a challenge for smaller organizations that don’t have assigned resources for brand management. However, this doesn’t mean you have to give up on your company’s branding efforts. You can support your company branding efforts by allocating budget from other departments or dedicating time to other team members. Here are 3 powerful ways to support your brand that won’t take up a lot of your time but will make a significant impact.
Add Your Company Slogans to Employee Shirts and ID Cards
One of the easiest ways to reinforce your company branding efforts is by adding your slogans to employee shirts and ID cards. This helps to embed the brand into the daily work lives of your employees. It also makes it visible to everyone in the workplace, not just employees. This can help to strengthen your brand through additional visibility. People will often wear their company shirts while in public, even when they aren’t at work. This lets people see your company’s slogans and logos casually. This can help strengthen your brand and make people more likely to remember your company name when they come across it in the future. If you are not currently branding your employee shirts, consider adding your company slogans to them using an embroidery service such as Mato and Hash. This is an easy, cost-effective way to add to your brand efforts.
Provide Company Merchandise
Another way to reinforce your company’s branding efforts is by providing company merchandise for your employees. This can come in the form of pens, mugs, t-shirts, coffee mugs, water bottles, or items. By providing your employees with company merchandise, you are reinforcing your company’s branding efforts. This helps create a sense of identity between your company and your employees. By making company merchandise available to your employees, you also send them a message. This message is that you value your employees and are willing to invest in them.
Host Company Events
Hosting company events is another simple way to reinforce your company branding efforts. This can include anything from hosting lunch-and-learn events where your employees share their expertise to hosting company-wide happy hours.
By hosting company events, you create an opportunity for your employees to interact with each other. This is a great way to help your employees feel connected to one other. This can ultimately help to reinforce your company’s branding efforts. Hosting company events is also an excellent opportunity to help your employees learn more about your company. This includes the vision and mission of your company and the products or services that you provide. This can help employees to understand the company and its branding efforts better.
Write Company Blog Posts
The last way to support your company branding efforts is to write company blog posts. This is an excellent opportunity to help your customers, and potential customers learn more about your company, its culture, and its products or services. By sharing company blog posts, you can reach a vast audience. This can help to strengthen your brand and make your company more recognizable. By writing blog posts that focus on your company culture and your customers, you can also help potential customers learn more about your products or services. This can strengthen your brand even further and make your company more recognizable.