One of the most difficult things about hosting an event is knowing what you need in order to run a successful stand. With so many different things to consider, you need to be sure you’re doing everything you can to encourage people to come over and discover your brand. Whether it’s hosting a giveaway or giving away free products, you want each and every person at the event to stop when they walk past your stand. With that in mind, here are 9 things every business needs on their exhibition stand:
Friendly And Approachable Staff
One of the first things you need to ensure your stand has is friendly and approachable staff. You’re going to want the people who visit your stand to feel comfortable and relaxed, so having staff members you can trust is important. Whether you’re hiring staff or the day or you invite people from your own team, you need to ensure they’re the best possible people for the job. For more information about hiring staff for your exhibition stand, you can visit this site here.
Demo Products And Stock to Sell
Depending on what your business does, you’re going to want to ensure your stand has either demo products or inventory to sell. If you’re not going to directly be selling stock on your stand, you need to ensure you have demo products for potential customers to trial on the day. They will be able to get a good feel the product and either place an order or give you their contact details for a follow-up. If you can, try to make as many final sales as you can on the day.
Lots Of Information For Attendees To Take Away
If you want visitors to your stand to remember who you are even if they don’t buy a product, you’re going to want to give them information leaflets to take with them. Although they will be collecting lots of different leaflets throughout the day, you want to ensure they keep yours in their bag. The best way to do this, of course, is to include a discount code that they can use if they shop online. If you want to regularly send them information about your brand, try to encourage them to sign up to your mailing list. For tips and tricks when it comes to getting people to sign up to your mailing list, you can visit this site here.
Incredible Signage And Stand Design
One of the best ways to ensure your exhibition stand is successful is to ensure you have incredible signage and a strong stand design. If you have a stand with a poor design, you’re going to find people will walk straight past you without taking a second to look at what you offer as a business. If you want to ensure your stand has the best signage, you can click buy now >> here.
An Easy Walkway For People To Get Through
Another important thing to consider is whether or not attendees will have enough space to walk around your stand. Although events can be incredibly busy, you need to ensure you have enough room for people to walk around comfortably. If people walk past your stand and notice that it looks a little chaotic, they may walk past without returning. If you predict your stand is going to have a high footfall, you might want to consider hiring a bigger space.
Freebies And Samples For People To Take Away With Them
One of the best ways to attract people to your stand is to give away freebies and samples. Whether you’re giving away cupcakes or miniature product samples, you need to ensure you’re doing everything it takes to attract people to your stand. Although samples and freebies can be quite expensive, it’s definitely worth it when it comes to attending events. For more details when it comes to buying promotional items for events, you can visit this site here.
A Competition To Drum Up Interest
Another great way to get people to come to your stand is to host a competition. Whether you offer a small prize or you choose something a little bigger, people will want to come to your stand to enter. If you do run a competition, you need to ensure you’re doing as much as you can to promote it throughout the event. This means buying space in the event program, paying to sponsor the stage or using the event hashtag to promote your competition for free. No matter what you do, you need to be sure people know what they could be winning.
Event Technology To Capture Attention
If you’re looking to attract attention but you don’t know where to begin, event technology is definitely something you should consider. Although it can be incredibly expensive, event technology is one of the best ways to get people to stop in their tracks as they walk past. Whether this means you invest in an LED wall or your use virtual and augmented reality to create a sense of inter-activeness, you want people to be talking about your stand weeks’ after the event is over.
If you are going to use event technology to attract attention, you need to ensure you have a big enough stand.
An Easy Way To Collect Data
Finally, you need to ensure you have come up with an easy way to collect data. Although you may find that the event organizers will over a scan and track system, you might want to use your own system to ensure everything is kept within your own hands. Whether it’s asking people to sign up to your newsletter on a tablet or writing down the emails of those you want to follow up with, you need to ensure you’re doing what is best for your business.
Are you attending an event as an exhibitor soon? What do you need to ensure your stand has in order to succeed? Please let me know.
Kevin
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