The modern age of marketing is perhaps one of the most exciting industries to be in right now. There are so many new ways being forged in the world to connect customers with businesses. The days of the ploy or bait and switch, known as ‘clickbait’ have gone and now people want something more real. They want to know how a product or service will impact their lives, and why it is better than the rest of the competition. This means that trust is truly a commodity, it needs to be injected into your marketing strategy. Thus, it gets real when a human being can be the one to explain why your business is making certain things and what the purpose is for that aim. Influencers have came into their time to shine. With the likes of YouTube personalities who have millions of followers on social media, and just as many subscribers to their video content channels, your business would be foolish to miss out on this rise.
A real-world application
Influencers have came around because they started off by either vlogging about their daily lives, or they were making videos reviewing products that they enjoyed. If a consumer is curious about a product, they will do their research before buying. They can get a detailed explanation of why and how the product is used, and therefore they can see if it relates to their personal life in some way. Maybe someone is looking for an energy drink that isn’t high in caffeine, but has no idea which one to buy. An influencer will take the time to explain what different products do, compare them in the fields of performance and price as well as showing their real-world applications. Some energy drinks might be better for late night working on the computer, others could be better for sport etc. Using an influencer to show your customers and potentially new customers the real-world application of your products and services dramatically increases the probability of making a sale.
Choose the right one
There are literally hundreds of thousands if not by now millions of influencers online. So how would you know which one to pick? Firstly, obviously you will need to choose someone who is in the boundaries of your respective industry. For example, you wouldn’t pick a makeup influencer to review a new smartphone, that wouldn’t make any sense. Secondly, you need to sit down with your marketing team and watch through videos of different influencers and compare their outreach capability in terms of views and also their quality of videos. You can always use a company like LexisNexis Social Analytics to monitor an influencer’s impact. This software allows you to see media mentions and how much your website traffic has increased. Run social media listening reports to hear what is being said and talked about regarding your brand and particular product or service.
Influencers can accomplish so much for you, it truly is amazing to witness the power of one person’s social media reach. However, pick the right kind of influencer and make sure they are doing a real-world application to show off the product perfectly.