Cross-channel marketing is a powerful strategy that involves promoting your brand and products across multiple channels to reach a wider audience and increase sales. Here are 20 ways cross-channel marketing can transform your business:
Increase Brand Awareness: Cross-channel marketing allows you to reach a wider audience and increase brand awareness by promoting your brand across multiple channels, including social media, email, and advertising.
Expand Your Reach: By promoting your brand across multiple channels, you can reach customers who may not be active on one particular channel, expanding your reach and potential customer base.
Improve Customer Engagement: Cross-channel marketing allows you to engage with customers across multiple touchpoints, including social media, email, and mobile devices, making it easier to build and maintain customer relationships.
Enhance the Customer Experience: By promoting your brand across multiple channels, you can create a seamless customer experience, making it easier for customers to engage with your brand and make purchases.
Increase Sales: By reaching more customers and enhancing the customer experience, cross-channel marketing can help increase sales and revenue for your business.
Improve Conversion Rates: By promoting your brand across multiple channels and providing a seamless customer experience, you can improve conversion rates and encourage more customers to make purchases.
Optimize Your Marketing Strategy: Cross-channel marketing allows you to optimize your marketing strategy by testing different channels and messaging to see what works best for your brand.
Personalize Your Marketing: By collecting customer data across multiple channels, you can personalize your marketing to better meet the needs and preferences of your customers.
Build Customer Loyalty: Cross-channel marketing allows you to engage with customers across multiple touchpoints, making it easier to build and maintain customer loyalty.
Increase Customer Lifetime Value: By engaging with customers across multiple channels and building customer loyalty, cross-channel marketing can help increase customer lifetime value.
Drive Traffic to Your Website: By promoting your brand across multiple channels, you can drive traffic to your website and improve search engine rankings.
Generate More Leads: By promoting your brand across multiple channels and providing valuable content, you can generate more leads and grow your customer base.
Reach Customers at Different Stages of the Sales Funnel: Cross-channel marketing allows you to reach customers at different stages of the sales funnel, making it easier to move them through the buying process.
Provide Consistent Messaging: By promoting your brand across multiple channels, you can provide consistent messaging and ensure that customers receive a cohesive brand experience.
Target Different Audiences: Cross-channel marketing allows you to target different audiences with different messaging, making it easier to reach specific customer segments.
Track Your Results: By promoting your brand across multiple channels, you can track your results and see which channels and messaging are most effective for your brand.
Test New Channels and Strategies: Cross-channel marketing allows you to test new channels and strategies to see what works best for your brand.
Build Your Reputation: By promoting your brand across multiple channels and providing valuable content, you can build your reputation as a trusted and knowledgeable authority in your industry.
Increase Customer Referrals: By engaging with customers across multiple channels and building customer loyalty, you can increase customer referrals and grow your customer base.
Stay Ahead of the Competition: Cross-channel marketing is becoming increasingly important in today’s digital age, and by implementing a cross-channel marketing strategy, you can stay ahead of the competition and ensure the long-term success of your business.
Trying to understand what this type of marketing is all about?
If your business has been placing all of its attention into one marketing channel while letting others fall by the wayside, you may be making a mistake.
Creating a cross-channel marketing approach offers a lot of benefits. It can help you ensure you’re reaching your ideal customers in the most effective way as they move seamlessly from one channel to another.
If you’re wondering if your business needs cross-channel marketing, look no further. Below we’ll tell you about the five powerful ways that cross-channel marketing can transform your business.
Table of Contents
1. Increase Engagement
One of the best benefits of cross-channel marketing is that it can help your business improve engagement.
You’ll be able to reach customers more than once and in multiple locations or channels. A customer who sees your advertising message just once may not keep you at the top of their mind. However, one who sees your message several times a day and on more than one channel may take a deeper interest in your product or service.
Creating this increased brand awareness across many channels can do a much better job of engaging your target customer.
2. Expand Marketing Reach
In addition to engaging customers more easily, cross-channel marketing will also help your business increase its reach.
Not every demographic will use every marketing channel that is out there and some demographics will be split. Some customers may use email more often while others may be more comfortable with social media apps.
With a cross channel marketing strategy, you’ll be able to easily reach each demographic you’re targeting where they actually are.
3. Improve Brand Loyalty
Another excellent thing about cross-channel marketing is that it is great for building trust and loyalty in your brand.
When you use cross-channel marketing, you’ll naturally build a better and more cohesive brand. Your advertising message will appear on multiple channels, and when customers see it in various places and at various times of the day they’ll get a better feel for what your company is all about.
Because of this, your brand will seem more consistent and customers will begin to become more loyal to your business.
4. Create Seamless Transitions
When you use cross channel marketing you’ll be reaching audiences in a personalized and seamless way across multiple platforms. This may include reaching a customer using email marketing, SMS messaging, push notifications, or direct mail.
As a result of this, you’ll come to understand your customers’ behavior better. They’ll also get used to you communicating with them on many channels. Using these seamless marketing communications will help you to build a better relationship with customers and will help your business to grow more quickly.
This kind of growth marketing can be highly beneficial for building a thriving business with a loyal customer base.
5. Reduce the Cost of Marketing
Believe it or not, when you use a cross-channel marketing strategy you may find that you’re spending less money on marketing than you were before.
Cross-channel marketing consists of maximizing your use of each channel and meeting your ideal customer or client exactly where they are. Through advanced targeting, testing, and personalization, you’ll learn where your customers are and how they want to interact with you.
As a result, you’ll end up spending less money to reach them and to get them to make a purchase as you learn more about their behavior and preferences.
Experiencing the Benefits of Cross Channel Marketing
If you’re wondering if cross channel marketing is right for your business, the answer should be pretty clear by now. Using a cross channel marketing strategy is simply a more effective way to advertise your business and it can have a big effect on its overall success.
Looking for more tips and strategies? Start exploring our blog now to find more helpful marketing advice.
Imagine for a moment that all of the social media channels crashed – and they were never coming back. And you had spent all of your time and money working on them. And you have a few hundred email addresses. Now what? You’ve lost all of your channels, and are left with your smallest one. Your conversation and conversions are going to hit rock bottom – even if you have got some great affordable SEO in place.
Rather than think about it as something you could deal with if it happened. Think about it as something you can prevent against. By taking care of your email list now, you can future proof your marketing. So should the day arrive where twitter tweets its last tweet – you have direct access to your customers. Let’s go for growth.
When people say that email lists are dead, this couldn’t be further from the truth. Having an ever growing and thriving email list is your ticket to a scalable and profitable business. If you have given up with your lead magnet and email list growing recently, then it’s time to spark it up again. Nowadays, business owners can struggle to grow their email list so they just throw in the towel. There are so many reasons why your email list can be so powerful to your business, you just have to be consistent and willing to put in the work to make it grow.
1.It Keeps You In Touch With Clients
One day your website host could fail, your social media could get hacked or your store could burn down. Although these sounds pretty dramatic, it’s not impossible. You need a way to stay in touch with your clients even when everything else seems to have shut down. With graphus.ai you can make sure your email is always fiercely protected so that your account is always free from cyber criminals. If you’re going to protect one thing in your business, it needs to be your email list.
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You Own Your Email List
This is the one virtual element of your business that you own completely. So many business owners have had their Instagram accounts shut down without any notice, so what do you do then? Don’t rely on social media to connect with your clients, there is a much bigger world out there and it stems from email marketing.
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You Can Offer Value
Providing your email list with regular value can really incentivize them to invest in your product or service. Offering free information, cheatsheets, how to videos and other lead magnets is never a waste of time. As long as you’re offering high quality information they will feel inclined to click on the link to your website and explore your business a little bit more.
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It Can Be Automated
Marketing email automation gives you the power to earn money whilst you sleep. When someone subscribes to your website they can instantly receive a welcome sequence that keeps them engaged and in the mood to buy from you.
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Email Marketing is Inexpensive
If you aren’t utilizing email marketing regularly, you definitely need to change this habit now. Even small businesses can use email as a marketing tool and it’s pretty much free! All you need to do is buy a professional email address and link it to a trusted provider. This is your ticket into the inboxes of your clients and is one of the most inexpensive marketing tools out there.
If these reasons aren’t enough to persuade you to keep growing your email list, then nothing probably will. Having a small and intimate email list is so much better than having absolutely no contact with your potential clients at all. In order to grow your business you can’t just rely on the social media platforms that you don’t own. You need to keep increasing your email list so that your business can thrive for many years to come.
Pop-ups
Yes, so many people complain about them, but the fact is that they work. You really should consider where you have your email sign up pop up though. Should it appear when people first hit your website? Or do you want it to appear if they display leave behavior? You are going to have to consider your customers before you start throwing around pop-ups. In the meantime, the tools that are going to help this endeavour:
- Pippity
- PopUp Domination
- OptinMonster
- WordPress Popup
There are more, like MailChimp, of course, but you are going to have to think about what works best for you. Because there will be a time commitment that you have to make. You will need to set everything up and test it a few times.
Funnel
Start funnel people from your social media channels to your newsletter or mailing list. There is a range of tools that can help you take people from one to the other.
- PageMondo – super DIY and you can create a free business facebook page. Has limitations because it is free
- ShortStack – customer iFrame tab tool. You can create tabs that can have newsletters, twitter, blogs and videos, Worth experimenting with.
- Join My Mailing List – Does what it says on the tin, the sole focus is driving people to your mailing list – straight from your Facebook page.
- ActionSprout – an exciting tool that will give you more than just the like, share and comment options – you also have a powerful curator to help keep your page interesting.
Landing Pages
If you aren’t ready to launch just yet, but you want to make sure that you have a mailing list worth talking about then use one of the following apps to collect that data while you are working on your site.
- Under Construction – fully responsive theme, that has a countdown clock and allows a lot of customization.
- WPLauncher – a free premium WordPress theme that just has a straightforward purpose. To provide somewhere pretty to park your domain.
- Launchpad – an excellent WordPress plugin that will allow you to set us a pre-launch landing page.
All of these are simple and effective to use.
Pop-ups For People Who Hate Pop-ups
If you are really just not happy about the idea you will have a pop-up on the screen, then you might want to use something that is a little less intrusive.
- Drip – Has an email optin form that is out of the way, but what makes it cools is that it has an automated responder service too
- Sleeknote – this one will cost you some cash, but the pop up is small and can promote a range of things as well as your email mailing list
- Hello Bar – free optimization tool, has a simple bar that sends people to your landing page for that all-important email address
- Foodbar – scrolling tests, multiple lines of text, and various links to landing pages
CTA
You have plenty of bio spaces that aren’t really used to maximum effect. Put your call to action into it. Rather than a link to your blog or website – have it directly to your email list sign up.
Use your pinned tweet as a CTA too. Having your newest product there looks pretty great, but in three weeks it will be a different product. Use it to have your email signup.
On your facebook you likely have the button on the right-hand side set to ‘shop now’, switch it out for ‘sign up’ for a week each month, and hammer the message home in your posts.
Lead Magnet
People want something in exchange for giving you their email address, so you need to have a content delivery system in places too. The lead magnet could be any of the following:
- Checklist – for whatever your niche is
- Template – for letters, business plans, even a knitting one
- Swipe File – very useful in the right hands, include you best tried and tested headlines or content ideas
- Tool List – if you use the same tools day in and day out and believe in them – collate it and share it
- eBook – got some knowledge to share? Then do it.
- Courses – these are one of the more popular ones, offer a course one something you know about – the products you sell, how to dress well, confidence, or even marketing
Content
If your content is dull, no-one is going to sign up to anything you have going. If you aren’t looking successful, or if you don’t show people how to use your products, then they have no reason to sign up for more content. You need to display why people will want to sign up. Use things like Instagram stories to communicate with your audience, talk to them.
Produce new content as often as you can. Talk about why they should sign up. Does the newsletter deliver content your website doesn’t? Is it once a week packed with tools and tips? Are there codes, early access, discounts? Tell people everywhere that you can.
And the most crucial point is that it will take time. It is challenging to build a giant email list filled with hot leads overnight. It takes work, and you will need to work out which strategy is going to work best for your clients, customers and you as the content creator.
Want to optimize your email marketing for better results?
Email marketing is one of the most effective ways to increase brand awareness and prompt engagement. 99% of consumers check their email at least once a day and 50% of people in the U.S. look at their inbox more than 10 ten times every day.
Combining minimal outlay with a staggering average ROI of $44 for every $1 spent, email marketing can transform your business and knock your sales targets out of the park. To get the most out of your email marketing, however, you’ll need to ensure that your targets are actually seeing your content.
While snappy subject lines, personalized content and persuasive copy can increase open rates, you need to get past savvy spam filters first. Designed to weed out marketing emails or dubious content, spam filters can wreak havoc on your open rates. By enhancing email deliverability, however, you can overcome spam filters, increase open rates and put your content directly in front of your target audience.
Improving email deliverability requires a strategic approach. With Wiza.co, you can access top tips to help you ensure maximum deliverability and enhanced campaign results. When it comes to email marketing, campaigns can only deliver if they’re delivered.
With these simple steps, you can transform your marketing emails, optimize deliverability, boost open rates and facilitate meaningful engagement with your targets. Why wait? Take a look at this handy infographic and learn how to formulate winning email marketing campaigns now…
Infographic designed by: Wiza.co