SEO can seem like a complex and sometimes foreign landscape. It doesn’t have to be this way though, and there is actually a lot that you can do without having much knowledge at all.
Google my Business
Google my Business is free to set up and it’s super easy for you to fill out all of the information on there too. The best thing about Google my Business is that it helps you to find queries that are specific to your area of operation. Another bonus is that even broad inquiries are bringing about local results, and if you are a small business owner then this is something that you can really capitalize on.
Fast and Mobile-Friendly
Developing a mobile site can easily be done if you have a plugin for your CMS. If you want to make the most out of your SEO then you need to make sure that your site is responsive, and you also need to make sure that it has a fast-loading speed too. This will help you to stand out from the crowd and it will also help you to get way ahead of your competition in terms of performance.
Targeting the same keywords as your corporate competition won’t do you many favors. They probably have a much bigger online presence and they may also be more established too. One way for you to help yourself would be to use a keyword research tool or even a keyword planner. This will help you to see the gaps in the market and it will also help you to convert at a much better or more efficient rate.
The Google Search Console is a free tool, but it gives you access to a wealth of information about your site’s performance and how it is ranking on Google. The best thing about the Search Console is that it shows you what errors you need to address, and it also shows you how to improve your site overall. When you have the Search Console you will be able to see how your site is performing too, and this can be invaluable when you are handling your SEO yourself. If you want to take things to that next level, then it helps to send signals from your social media pages too. If you work in the cannabis industry for example then a cannabis business social network can be really helpful.
Your Online Audience
Think about it, who is your typical customer? What exactly are they looking for? How do they spend most of their time online? If you are not able to answer these questions, then you may have a hard time marketing your site. If your audience spends a lot of time on Facebook, then this indicates that you should be spending most of your efforts there. If they enjoy reading, then consider creating your own news posts.
Small businesses often have no idea who they are competing with in terms of the online search system. For example, if you want to focus on a keyword and you see that a lot of international companies are ranking for that term then consider targeting the local version of it instead. On the flip side, if you see that a lot of companies are posting images or video content then this shows you that posting text would not get you very far with your target audience.
If you want your site to be the best that it can be then you have to make sure that it is secure. If it isn’t then this could cause you issues, and you may even find that your SEO suffers too. One way for you to get around this would be for you to try and invest in HTTPS. This will show your customers that you are the real deal and it will also help you to get the edge you need. Making your site HTTPS is super easy to do and you would be surprised at how much of a difference it could make to your user experience.
Claim your Physical Location
If you can claim a physical location for your address, then this will help you out a great deal and you would be surprised at how much of a difference it could make to your online profile. Claiming your physical location is super easy to do and it doesn’t take long, but the best thing about it is that it could help you to reach a whole new audience.