So, you’ve finally created your mobile app and are ready to take the world by storm. However, finishing the app isn’t the end of the journey, because now you have to market it and attract users. Firstly, consider who your market is, is the app to maximize your business or a product in itself? If so, how do you market it? There are several ways, and we’ll examine a few that should set you on your way into the tough market that is mobile apps.
- Get help from influencers
Influencers are persons who hold sway on social media and have the power to compel their audience to buy a product. Therefore, cultivating a beneficial relationship with a few is a great way to get your app in front of more faces. Some of them might require payment, while some won’t mind a few freebies.
- Blog about it
Start a blog where you talk about topics relating to the problem your app hopes to solve. So, if you are creating a fitness app, then blog about gyms, healthy living, and so on. This will result in more people willing to download your app because they believe you know what you’re talking about.
- Make the app present in your emails
You would want to ensure that existing customers see your app everywhere, which is why official communications like emails and so on should contain information on the app. It should also contain download links so your customers can easily find it.
- Engage on social media
It’s not enough to simply procure social media influencers; you should wade into the water yourself. Engage your followers on social media, post engaging content, and use that as a way to compel them to download your app.
- Put it on various stores
While the App Store and Google play are the most popular ones for new applications, you should consider a couple of alternatives. This ensures that you maximize your reach, which could bring more consumers.
- Get reviews
There are a tonne of review sites on the internet. So, if you pitch your app to the big tech blogs and they don’t bite, you can go a level lower and talk to the numerous app review sites. Spice things up and Get Launch reviews and bonuses, which are also ways to attract more users to your product.
- Join developer communities on social media
Everyone needs a support group, including developers. By joining a dev group on social media, you get to meet people with similar struggles who understand your situation. Therefore, they can help publicize your app while also providing valuable critique.
- Get in touch with writers
Writers are influencers of sorts as they also have audiences who might download your app based on their influence. For instance, if your app helps moms organize and manage schedules, you can pitch your product to family or mom bloggers as they might be more inclined to work with you.
- Let your app stand out
Some people download apps based on how cool the icon is. Therefore, it is advisable to create a logo that is attractive to your target audience. Hence, consider using less text and unique symbols as this is more likely to attract potential users.