There’s not likely to be a single business owner in the world who would tell you that it was good, or even acceptable, to turn out a low-quality product or service. Yet, that’s not to say that every business emphasizes quality to the same extent, and in the same way.
Ultimately, the more you emphasize quality in your business, the likelier you are to be beloved by your customers, to establish a positive and enduring reputation, and to find contentment in your work. It’s therefore important to stay on track in this regard.
Here are a handful of tips for emphasizing quality in your business.
Get the ball rolling quickly, but always double check the specifics before a large action
Many highly acclaimed success and productivity books make the case that it’s extremely important for an entrepreneur to have a “bias for action,” and to not waste time or get bogged down in overthinking and excessive planning.
While it certainly is essential to get things done, and to avoid being complacent or overly nervous, that by no means suggests that you should hastily dive into large and weighty actions without doing your due diligence.
It might be that you have determined that you need large quantities of a certain good to be transported. But, bulk transportation, whether that means bulk vegetable oil transportation, or the transportation of electronic goods, is often a far more intricate process than you might imagine.
There’s a proper balance to be struck here: get the ball rolling quickly, but always double check the specifics before committing to a large action. “Measure twice, cut once.”
Focus your attention more precisely, and don’t try and do everything you could conceivably do
Here’s a quick question: do you believe that you are more or less likely to do quality work if you are multitasking, versus giving your undivided attention to one thing at a time?
In business, as in life, many people pride themselves on their ability to multitask. But the finding from psychologists is that doing multiple things at one time always results in less efficacy, and a greater degree of stress and error.
To ensure a high degree of quality in whatever it is you’re doing, work to focus your attention more precisely, on one thing at a time.
In addition to that, don’t overload your schedule by trying to do everything you could conceivably be doing. Instead, focus on the handful of things that have the greatest degree of overall significance. That way, you will avoid spreading yourself too thin, and will do higher-quality work.
Prioritize the customer experience, and listen to customer feedback
Regardless of what industry you’re in, your job, at its core, is always to serve your customer and provide some solution to a problem they are having.
To that end, it’s essential that you prioritize the customer experience, and that you also listen to their feedback, and absorb it appropriately.
Too many businesses have given into hubris and have lost their trust and connection with their customer base, due to simple disregard for customer sentiment.
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