• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • RECOMMENDED BOOKS
  • FREE TOOLS
  • CONTACT US
  • ABOUT

The Fortunate Investor

Investing, Business & Personal Finance For Wealth Builders

  • Save Money
  • Invest Your Money
  • Get Out of Debt
  • Making Money Online
  • Family & Money
  • Taxes
  • Business
  • Retirement
    • Retirement Calculator
Home » Setting Your Business Apart

Setting Your Business Apart

April 24, 2020 By Bobby | This article may contain affiliate links. For more information visit our Disclosure

Tweet
Share
Pin
Share
Share

Setting Your Business ApartCompetition is a feature of every industry. Whether you’re launching a startup, or you’re planning to grow and expand an existing venture, it’s vital to set your company apart from the crowd. If you’re hoping to build a client base or increase sales, here are some tips to ensure you turn heads. 

Promote your USP

A USP is what makes you different from individuals, firms or large-scale corporations that offer similar products and services. If you’re developing a business plan now, use market research and data analysis to come up with a USP that responds to consumer demands and trends and distinguishes you from businesses that are already operating within the same market. Once you’ve decided what you want to do, use your marketing and branding strategies to up-sell your USP and make sure that customers know how you’re different and why you’re the best choice for them. 

Utilize customer feedback

Customer feedback is more important and valuable than ever before. Studies show that over 80% of people now check online reviews before buying products and services. If you don’t already collect feedback from clients and buyers, now is the time to start. Send out surveys, encourage clients to rate the service you provide and get social. You can use social media and email marketing to gather information, to look at emerging trends and to identify any potential problems or weak spots. Take feedback on board and listen to your customers. 

Prioritize quality over quantity

It’s natural to want to generate profits when you’re a business owner, but the key to success lies in striking the right balance between impressing customers and controlling costs. You don’t want to receive an influx of orders and then have to deal with complaints and negative reviews because the quality of your products comes into question. Prioritize quality over quantity and tailor your decisions to suit your business and target customer. Make promises you can deliver on, invest in the finest quality materials and parts you can afford and take advantage of cutting-edge technology. Take the example of buying inconel alloy parts for tubes, pipes and fittings for engineering projects. These materials are heat and corrosion resistant and they produce superior quality products. Working with reputable suppliers, choosing premium materials and employing quality control measures can help you gain ground over competitors. 

Go the extra mile to offer VIP service

Go the extra mile to offer VIP service

Every client wants to feel valued. Even if you’re one of thousands of customers, you have expectations in terms of standards. Don’t lose sight of the importance of making your clients feel special and giving them the VIP treatment. Even simple touches like greeting clients by name, sending out personalized emails and offering invitations to exclusive events or promotions can set the right tone and encourage loyalty. Taking good care of your customers will increase the chances of them recommending you to others and reduce the risk of them leaving you for a rival. 

Competition makes the world of business go round, but it can be a real challenge for business owners to set themselves apart from rivals. Hopefully, these tips will enable you to attract new clients and establish an outstanding reputation.

  • About
  • Latest Posts
Bobby
Latest posts by Bobby (see all)
  • How To Manage Your Business Technologically Smarter And Financially Wiser - August 16, 2022
  • 4 Areas to Focus On to Achieve Business Growth - August 16, 2022
  • Everything You Need to Know About Starting Your Own Supply Factory for Your Business - August 16, 2022

Primary Sidebar

Popular Articles

How To Explain Money And Its Purpose To Your Children

Tips for Successfully Living Within Your Means

Living within your means is something that most of us probably think we’re doing, but it’s not until … Read More about Tips for Successfully Living Within Your Means

How To Explain Money And Its Purpose To Your Children

How To Explain Money And Its Purpose To Your Children

One of the most important things you can do as a parent is to teach your children about money. Money … Read More about How To Explain Money And Its Purpose To Your Children

Reducing Stress While Youre at Work

Reducing Stress While You’re at Work

We all know that stress isn’t any good for us. Stress can have its purposes sure - it can drive you … Read More about Reducing Stress While You’re at Work

How To Turn Your Business Around This Year

How To Turn Your Business Around This Year

From time to time, in any business, it can suddenly be obvious that you need to do something in … Read More about How To Turn Your Business Around This Year

How To Manage Your Business Technologically Smarter And Financially Wiser

How To Manage Your Business Technologically Smarter And Financially Wiser

Technology is a critical piece of any business. However, ensuring you're using technology the most … Read More about How To Manage Your Business Technologically Smarter And Financially Wiser

Footer

TOPICS

SAVE MONEY
INVEST MONEY
REDUCE DEBT
MAKE MONEY
FAMILY & MONEY
TAXES
START A BUSINESS
RETIREMENT

THE FORTUNATE INVESTOR

ABOUT US
ADVERTISE
CONTACT US

The Fortunate Investor focuses on personal finance topics to build wealth. Topics include saving money, investing, managing debt, family and money, taxes, making money, college planning, starting a business, coupons and retirement.

SOCIAL MEDIA

FACEBOOK
TWITTER
PINTEREST
YOUTUBE

Copyright © 2022 Fortunate Investor. All Rights Reserved. | Disclaimer & Disclosure | Privacy Policy | Terms of Service