Competition is a feature of every industry. Whether you’re launching a startup, or you’re planning to grow and expand an existing venture, it’s vital to set your company apart from the crowd. If you’re hoping to build a client base or increase sales, here are some tips to ensure you turn heads.
Promote your USP
A USP is what makes you different from individuals, firms or large-scale corporations that offer similar products and services. If you’re developing a business plan now, use market research and data analysis to come up with a USP that responds to consumer demands and trends and distinguishes you from businesses that are already operating within the same market. Once you’ve decided what you want to do, use your marketing and branding strategies to up-sell your USP and make sure that customers know how you’re different and why you’re the best choice for them.
Utilize customer feedback
Customer feedback is more important and valuable than ever before. Studies show that over 80% of people now check online reviews before buying products and services. If you don’t already collect feedback from clients and buyers, now is the time to start. Send out surveys, encourage clients to rate the service you provide and get social. You can use social media and email marketing to gather information, to look at emerging trends and to identify any potential problems or weak spots. Take feedback on board and listen to your customers.
Prioritize quality over quantity
It’s natural to want to generate profits when you’re a business owner, but the key to success lies in striking the right balance between impressing customers and controlling costs. You don’t want to receive an influx of orders and then have to deal with complaints and negative reviews because the quality of your products comes into question. Prioritize quality over quantity and tailor your decisions to suit your business and target customer. Make promises you can deliver on, invest in the finest quality materials and parts you can afford and take advantage of cutting-edge technology. Take the example of buying inconel alloy parts for tubes, pipes and fittings for engineering projects. These materials are heat and corrosion resistant and they produce superior quality products. Working with reputable suppliers, choosing premium materials and employing quality control measures can help you gain ground over competitors.
Go the extra mile to offer VIP service
Every client wants to feel valued. Even if you’re one of thousands of customers, you have expectations in terms of standards. Don’t lose sight of the importance of making your clients feel special and giving them the VIP treatment. Even simple touches like greeting clients by name, sending out personalized emails and offering invitations to exclusive events or promotions can set the right tone and encourage loyalty. Taking good care of your customers will increase the chances of them recommending you to others and reduce the risk of them leaving you for a rival.
Competition makes the world of business go round, but it can be a real challenge for business owners to set themselves apart from rivals. Hopefully, these tips will enable you to attract new clients and establish an outstanding reputation.