At first, investing in some kind of promotional product for your business can seem like a bad deal. After all, you’re buying and customizing products that will be given away to your customers. These are items that can generally be sold for a bit of money, making it seem like a rather frivolous way of spending money.
However, promotional products can be a fantastic way to propagate your brand and get more people to notice you. Whether it’s on a show floor or even as free samples from your store, it helps to spread your brand and get you noticed while also improving your business reputation. Unfortunately, if your promotional products aren’t approached in the right way, it can actually look extremely tacky and worthless. So we’ve put together this brief guide on how you can make promotional products work well for your business from a marketing standpoint.
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Remember that it’s about the return you get
A lot of people focus on the wrong kind of statistics when it comes to the return they get on promotional products. Unlike many other forms of marketing and promotional campaigns, it’s hard to track how much return you’re getting. Instead, it’s all about staying power. It’s about making sure that your products are used for a long time so that they continuously remind people about your brand.
As a result, you should be thinking about how your investment translates into a product that has longevity. Investing money into expensive branded snacks can seem like a good choice because everyone would eat them, but unless the experience blows them off their feet it has no staying power and thus has a poor return on your investment.
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Don’t neglect to add contact information
A lot of business owners tend to make promotional products that are plenty practical but don’t actually remind their users of the brand itself. This is where it’s important to use a combination of contact methods, but also a variety of ways to display information. You could look at how to make QR code labels and then apply them to your promotional products, or you could try shortening web addresses with different domains so they’re easier to type.
You should also have some kind of well-designed brand logo to add to each product to ensure that people remember your name. This plus your contact information will make it easy for people to remember your business.
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Use generic products when possible unless it has something to do with your business
The type of promotional product that you should offer will depend greatly on the business you run. For instance, cosmetic businesses can offer small samples of a product and electronics companies could offer accessories or small devices that can be used in conjunction with the main product or service you’re advertising.
However, if you’re unsure what kinds of products to use, then it’s always best to rely on generic items such as mousepads, stickers, pens, key chains and bags. Not only are these useful for everyone, but they’re usually reliable items that will continue to remind people of your brand.
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