• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • RECOMMENDED BOOKS
  • FREE TOOLS
  • ABOUT

The Fortunate Investor

Investing, Business, Saving, Debt, Money, Retirement, Taxes and Family Finances

  • Save Money
  • Invest Your Money
  • Get Out of Debt
  • Making Money Online
  • Family & Money
  • Taxes
  • Business
  • Retirement
    • Retirement Calculator
Home » 3 Ways to Make Promotional Products Work for Your Business

3 Ways to Make Promotional Products Work for Your Business

April 22, 2020 By Kevin | This article may contain affiliate links. For more information visit our Disclosure

Tweet
Share
Pin
Share
Share

3 Ways to Make Promotional Products Work for Your BusinessAt first, investing in some kind of promotional product for your business can seem like a bad deal. After all, you’re buying and customizing products that will be given away to your customers. These are items that can generally be sold for a bit of money, making it seem like a rather frivolous way of spending money.

However, promotional products can be a fantastic way to propagate your brand and get more people to notice you. Whether it’s on a show floor or even as free samples from your store, it helps to spread your brand and get you noticed while also improving your business reputation. Unfortunately, if your promotional products aren’t approached in the right way, it can actually look extremely tacky and worthless. So we’ve put together this brief guide on how you can make promotional products work well for your business from a marketing standpoint.

  1. Remember that it’s about the return you get

A lot of people focus on the wrong kind of statistics when it comes to the return they get on promotional products. Unlike many other forms of marketing and promotional campaigns, it’s hard to track how much return you’re getting. Instead, it’s all about staying power. It’s about making sure that your products are used for a long time so that they continuously remind people about your brand.

As a result, you should be thinking about how your investment translates into a product that has longevity. Investing money into expensive branded snacks can seem like a good choice because everyone would eat them, but unless the experience blows them off their feet it has no staying power and thus has a poor return on your investment.

  1. Don’t neglect to add contact information

Don’t neglect to add contact information

A lot of business owners tend to make promotional products that are plenty practical but don’t actually remind their users of the brand itself. This is where it’s important to use a combination of contact methods, but also a variety of ways to display information. You could look at how to make QR code labels and then apply them to your promotional products, or you could try shortening web addresses with different domains so they’re easier to type.

You should also have some kind of well-designed brand logo to add to each product to ensure that people remember your name. This plus your contact information will make it easy for people to remember your business.

  1. Use generic products when possible unless it has something to do with your business

The type of promotional product that you should offer will depend greatly on the business you run. For instance, cosmetic businesses can offer small samples of a product and electronics companies could offer accessories or small devices that can be used in conjunction with the main product or service you’re advertising.

However, if you’re unsure what kinds of products to use, then it’s always best to rely on generic items such as mousepads, stickers, pens, key chains and bags. Not only are these useful for everyone, but they’re usually reliable items that will continue to remind people of your brand.

Primary Sidebar

Popular Articles

Is Going Full-On Digital Too Risky for Your Company

Is Going Full-On Digital Too Risky for Your Company?

Digital technology has revolutionized how businesses operate, and it's now almost impossible for … Read More about Is Going Full-On Digital Too Risky for Your Company?

Micro Investing Options Infographic

Micro Investing Apps: The Best Platform For 2023

What are micro-investing trends? Apps are powering micro-investing! Have you been wondering about … Read More about Micro Investing Apps: The Best Platform For 2023

The Price of Privledge: Anxious Teens With High Expectations Of Themselves

The Price of Privilege: Anxious Teens & Parental Pressure

Good Enough Is Great For Kids There is a famous quote by psychiatrist D.W. Winnicott: … Read More about The Price of Privilege: Anxious Teens & Parental Pressure

Ways to Save Money for a Down Payment on a Home

12 Ways to Save Money for a Down Payment on a House

Home ownership is a goal that many aspire to achieve. The home ownership rate in the United States … Read More about 12 Ways to Save Money for a Down Payment on a House

How to Liquidate Your Estate Quickly The Ultimate Guide

How to Liquidate Your Estate Quickly: The Ultimate Guide

Quick Estate Liquidation 101: The Ultimate Guide Liquidating an estate can be a complex and … Read More about How to Liquidate Your Estate Quickly: The Ultimate Guide

Footer

TOPICS

SAVE MONEY
INVEST MONEY
REDUCE DEBT
MAKE MONEY
FAMILY & MONEY
TAXES
START A BUSINESS
RETIREMENT

THE FORTUNATE INVESTOR

ABOUT US
ADVERTISE
CONTACT US

The Fortunate Investor focuses on personal finance topics to build wealth. Topics include saving money, investing, managing debt, family and money, taxes, making money, college planning, starting a business, coupons and retirement.

SOCIAL MEDIA

FACEBOOK
TWITTER
PINTEREST
YOUTUBE

Copyright © 2023 Fortunate Investor. All Rights Reserved. | Disclaimer & Disclosure | Privacy Policy | Terms of Service