Account-based marketing (ABM) has a certain magic to it. Instead of spreading your message everywhere and hoping your dream clients notice, you flip the script. You pick your top prospects and make them the stars of your show, tailoring every move—from emails to landing pages—to their unique quirks and needs.
But what if those same dream clients type a search into Google and your company is nowhere to be found? That’s where smart SEO comes in.
ABM and SEO aren’t rivals. In the right hands, they’re partners—each one making the other stronger.
Let’s get into exactly how that works, and what you can do about it.
Meet Your Targets Where They Search
The heart of ABM is focus. You’re not just open for business to anyone with a pulse; you carefully choose companies and decision-makers in your sweet spot.
Here’s the catch: even those carefully chosen folks do their own research online. Just because you sent a perfect email or called on the right day doesn’t mean they won’t check out your website—and your competitors’ sites too.
Good SEO makes sure your business shows up right where your targets are searching. This is more than just ranking for broad, generic keywords. It’s about discovering the exact phrases, questions, and pain points that matter to your list of target accounts. Then, making sure your company appears when those topics come up.
Create Landing Pages They Can’t Ignore
Want to get a little more personal? Build landing pages for specific industries, companies, or solutions. This isn’t as wild as it sounds. Start with segments—maybe “IT Solutions for Healthcare” or “Cloud Security for Retail Chains.” Speak their language. Show you know what keeps them up at night. Highlight the results you’ve delivered for companies just like theirs.
These personalized pages do double duty. First, they give you a perfect spot to direct ABM email campaigns and paid ads. Second, with the right keyword research, they can also snag organic traffic from decision-makers who are quietly searching before ever talking to sales. It’s a focused way to merge targeted outreach with powerful inbound discovery.
Dial in on Targeted Keywords
When you work in ABM, the usual “get as much web traffic as possible” mindset falls flat. You don’t want everyone—you want the right ones. So tune your keyword strategy. Maybe your ideal accounts care about compliance in healthcare, or supply chain resilience in retail. Map out the questions your target accounts are Googling and build content around those needs.
Forget “best software for businesses.” Think “workflow automation for logistics firms” or “cybersecurity solutions for fintech startups.” This work feels slower than chasing viral headlines, but the conversations you’ll start are a thousand times more meaningful.
The Power of SEO + ABM Analytics
Too often, marketing teams run SEO and ABM on parallel tracks. Don’t be that team. Blend the analytics. Which landing pages attract traffic from your target sectors? What questions do your dream clients ask your chatbot or sales team? Use that data to guide content and keyword choices. If you’re using tools like HubSpot or Marketo with your CRM, you can track how your target accounts find your content—and double down on what’s working.
SEO Agencies: Your Secret Weapon
Trying to juggle ABM and SEO yourself can feel like running two marathons on the same day. There’s a reason businesses team up with a skilled SEO agency: they bring fresh perspective, experience with segmented campaigns, and the research chops to uncover high-intent keywords that matter to your target accounts.
The right agency doesn’t just pile on more blog posts. They work with you to create industry-specific landing pages, content that directly answers account needs, and keyword strategies that cut through the noise. Their expertise helps you connect the dots between what your dream clients search for, and what your business delivers best.
Putting It All Together
ABM is all about tuning out the background noise and speaking straight to the people who matter. But even the best pitch can fall flat if your targets can’t find you when it matters most. Strong SEO means your personalized outreach is reinforced every time decision-makers turn to Google—deepening your reach and building trust before you even have a conversation.
Make those landing pages shine. Get hyper-specific in your keyword choices. Watch your analytics for clues and don’t be afraid to bring in experts when you need a hand. In the crowded, competitive world of B2B sales, SEO and ABM aren’t just compatible—they’re better together.
If you’re ready to see what happens when search and account-based marketing work in sync, it might be time to look for a partner who can help you get there. Your next best client could be just a Google search away.