Outdoor advertising is something we see each and every day, in a variety of forms. And if you’ve got a business that needs marketing, and you’re not sure about what type of outdoor advertising would be most cost effective and/or guarantee you the best results, here are some details for you. It’s time for you to take your campaigns to the next level, and ensure your local area knows you the best.
Times Square is a great example of outdoor advertising; what could you learn from its example?
Set Up an Advertising Wall Screen
A wall of screens, or simply one big screen on a convenient and well viewed wall, can go far for your advertising needs. It’s a good way to bring your marketing campaign into the digital age – you have more freedom with your ideas and creativity, and you can chop and change as and when you need to. You won’t be taking days out of the operation to take down a sign and put a new one up!
If you want to get in touch with the kind of service that would put this need first, be sure to look up led video wall manufacturers when you get the chance.
Signs Can Be Found in Most Places
Of course, signs have a place on this little list. After all, how many signs do you see on a daily basis, when out and about? Back in 2007, the total amounted up to 5000, both on and offline. And that means the average person is sure to be exposed to your sign, as long as it’s up for people to see, and in the right place for them to see it.
If you’ve got a local downtown area, it’s time to buy up a billboard! If you can place an ad inside a shopping center, or just outside of the entrance to a retail park, you’ll be guaranteed at least a few thousand views per day.
Take Your Adverts to the Streets
And finally, the streets have a lot of prime advertising space for you to think about. Street furniture, most of all, can do the most for you. Bus shelters, benches, even lamp poles and bins, can all be places you could place one of your ads for repeated exposure.
Seeing as street furniture is everywhere, and you won’t go anywhere in a metropolitan setting without coming across a street with at least 2 benches and a bus stop, this could be your chance to come up with the kind of ad people wouldn’t mind being surrounded by. Because you want them to pay attention when conducting such a mundane activity as walking!
Outdoor advertising still has legs to it, and you can be sure to find an outdoor marketing scheme of your dreams. Make sure you take the above considerations into account when deciding on where to take your marketing next. These can all be cost effective solutions, under the right circumstances!
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