Nowadays customers will shop based on delivery. The ecommerce businesses that offer the most efficient delivery service are more likely to see a higher number of sales. If you own a business, then this information should be used to improve the shipping process and reap the benefits of better customer satisfaction.
There are multiple ways that businesses can boost the customer experience through their delivery methods. It is important to look at the type of products you sell and decide which approach is the most suitable. Thankfully, four of the best ways to improve your customers’ experiences with better delivery have been outlined below.
Utilize Automation Software
Automation is a game-changer for multiple aspects in the shipping process. It has several benefits, including saving money and time as well as enabling good customer service. Using an automation software can help businesses avoid human errors like spelling mistakes, incorrect good selection during picks, etc. This means there will be less delays or inaccuracies in the delivery process, and this will ensure a smoother customer experience.
An automated system can also include sending customers alerts and notifications on the status and arrival of their orders. This keeps customers in the loop during the entire delivery process, which they appreciate. A survey found that 59% of online shoppers said real-time tracking has a positive affect on their brand loyalty.
Offer Discounted or Free Delivery
A customer’s satisfaction will also be impacted by providing discounted or even free shipping. Not all orders need to have free shipping; you can set a minimum order amount before free shopping is applied. This is a useful tactic to increase sales, especially as consumers are more likely to buy more products to qualify for free or reduced delivery.
Train the Delivery Drivers
The delivery drivers that your business uses are an extension of your company. This means that how they portray themselves will reflect back on your business, and this could affect the company’s reputation. With this in mind, it is essential to train the delivery drivers to ensure sufficient customer care and efficiency.
If you are struggling with this, you could partner with a third-party logistics company. Ryder can assist you in finding drivers that are suitable for your business. This service recruits, trains, and manages drivers, which saves your business from handling any issues that occur. An additional bonus is that they will be liable from accidents, breakdowns, and other driver issues, all the while providing on-time delivery.
Add Personalized Touches
Throughout the entire delivery process, you should aim to personalize your customers’ experiences. This will include the automated messages customers receive when they receive status updates; these messages should include the customer’s name and even the products they have ordered from your business. Information like this will also be helpful if you send push notifications to encourage repeat orders.
Remembering special occasions could also benefit the customer experience. Birthdays and anniversaries are key occasions where people will purchase gifts and treat themselves. You could use technologies to utilize key customer data to send greeting cards with discount codes to help consumers celebrate. This is also a good tactic to use if there are any errors in an order; a discount code or free product will soften the blow of any issues the customer experiences.
If your business uses one or more of the methods listed in this post, your business will see the benefits with happier customers and more effective deliveries.