First thing first: your business needs solid digital marketing. It doesn’t matter what products or services your business provides. In 2024, your customers will look for it online, and it’s what they find when they make those searches that will determine whether they become your customer or not.
Most business owners have a passable knowledge of digital marketing. They’ll know, for instance, that they need to have social media accounts, a website, and other staples. But in this day and age, those foundations really aren’t enough. Your competitors are serious about their digital marketing strategies, and you should be, too.
In this post, we’ll run through some of the common marketing mistakes that seem to pop up again and again. Make sure you’re not guilty of any of them!
Forgettable Branding
It’s one thing to have visitors to your website. It’s another thing entirely to get visitors to stay on your website.
It’s what visitors see that’ll determine whether they’ll stick around and see what you have to offer. And what visitors see will be your branding. If you’ve got overly bland branding that doesn’t seem to tell any type of story or invoke any emotional response, then you can’t blame your visitors for moving on. The solution to this problem is to work with a branding agency that can make your business’s story come to life.
Using Outdated Methods
Remember the old days, when it was enough to throw in a few — or actually, a lot — of keywords, and just wait for visitors to land on your website? Those days are well and truly gone. Modern marketing is a complex, advanced field that requires expert assistance. If you’ve been relying on outdated methods, then get in touch with a digital marketing agency. They’ll know exactly what your website needs to bring it into the modern era. Within a few months, you should find that your website is shooting up Google’s results page.
Scattergun Marketing
You could try a near-endless number of marketing approaches, but if there’s no underlying strategy behind what you’re doing, then it’s unlikely that you’ll get the results you’ve been hoping for. Behind every marketing approach should be an end goal. Perhaps you want to build your number of social media followers, improve your email subscriber list, or get more leads. Whatever it is, having an objective will help to influence your marketing-related decisions.
Being Too Sales-Focused
You can see why businesses put together sales-focused marketing. After all, that’s ultimately the goal, and if you can speed things up by pushing sales marketing towards a potential customer, then it’s worth pursuing. However, this is the wrong approach. While it’s fine to have some sales-focused content, by and large, your marketing materials should exist to help build your brand’s authority and trustworthiness. Instead of a blog about how to make a purchase on your site, an article about the benefits of using your product/service is more likely to be effective. It’s a softer approach more likely to result in a sale.