Mobile marketing is such an important part of any digital marketing campaign because so much web traffic comes from mobile devices. Over 50% of all web traffic is from mobile devices and we are becoming more reliant on them as time goes on. If your business doesn’t have a clear mobile marketing strategy in place, you are likely to fall behind your competitors. Unfortunately, a lot of business owners don’t really know how to manage their mobile marketing campaigns. The good news is, there are some simple but effective strategies that you can employ to improve your mobile marketing campaigns.
Local SEO
Every business owner knows that SEO is important, but have you considered local SEO? If people are searching on mobile devices, local SEO will have an impact on their search results. If you are a business that serves the local area, it’s vital that your website ranks well for geographical keywords. However, even if you serve a larger geographical area, local SEO can have an impact because mobile devices record geographical data, which is taken into account when people make searches. Altering the keywords that you use makes a big difference, but you can also do simple things, like adding an address and phone number to your website.
Mobile Ad Specialists
Many people start using mobile ads and then, after a few months, decide that they are not worth the investment because they haven’t noticed any meaningful difference in traffic levels of conversion rates. However, this is usually because they don’t know how to use mobile ads effectively, which is where mobile advertising companies come in. If you want to improve your mobile ad campaigns, it’s best to leave it to the professionals. They will be able to create a comprehensive mobile marketing strategy that gets your ads out to a huge number of different devices, so you start to see some noticeable results.
Building An App
Mobile ads are a great way to reach potential customers, but what about existing ones? One of the best ways to use mobile marketing to boost sales from existing customers is to build your own app. If you sell products directly to the customer, a dedicated app with a simple sales platform makes the whole process easier for them, which increases your conversion rate. Once people have installed the app, you can use notifications to advertise any deals and offers that you have on, or send them reminders about items in their basket so you can cut your cart abandonment rate.
Even if your business will not benefit from a sales app, you should still consider building one because they offer a lot of great marketing opportunities. They’re great for brand building, and they can also help to build your email list if you create an app that is likely to be useful to your customers. For example, a lot of fitness brands have their own calorie counting apps which you need to sign up to with your email. They can then use the email list to send out marketing materials. Whatever your business is, you will benefit from your own dedicated app.
These are 3 of the best ways to improve your mobile marketing campaign and boost sales overnight.