This guide breaks down a few areas to enhance your understanding of websites and how your company’s site interlinks with other areas of your marketing plan.
Plus, essential elements you’ll want to include on your new website. And how to choose the right company for your business to create and maintain it.
Your Marketing Strategy Needs To Work In Unison
If one section of your marketing strategy fails, it lets the rest of your marketing efforts down. And this includes your website.
For example, if you pay for a PPC campaign to push traffic to your website. But your website is outdated, difficult to use, and impossible to view on mobile. It doesn’t matter how many visitors the PPC campaign pushes to the site. Customers will bounce off the site and look elsewhere.
As such, keeping all of your marketing efforts, such as your websites, to an exceptional standard, is necessary. In order for them to support and complement one another.
Website Essentials
The website is at the center of your online marketing plan. Every other part of your digital marketing plan, such as the PPC campaign and social media campaign, leads traffic to your site.
Therefore it’s paramount your company website is appealing and user-friendly. Otherwise, you could struggle to retain customers and build your reputation.
The below factors are non-negotiable if you want to create an engaging, user-friendly, and professional site:
- Optimized for mobile and tablet devices
- SEO, organic, content
- Customer service chatbox
- A striking, memorable brand
- A blog page demonstrating your business’s expertise
- A ‘Contact Us’ page with up to date contact details and opening times
- Authentic media such as video and pictures to add imagery and interest to your site
- Correct metadata to ensure Google’s crawlers can index your website easily
Choose A Niche Digital Marketing Agency
The benefit of choosing a marketing agency that focuses their resources and knowledge on one sector is they become experts in your field. In turn, forming a greater understanding of your audience and amassing the best tactics to accrue business on your website.
By conducting a Google search, you can find multiple niche agencies. For example, there is digital marketing for healthcare companies, SAAS businesses, vehicle manufacturers, etc.
Hire The Best Website Designer For Your Business
Often business owners make the mistake of hiring a website company because they create beautiful websites. And fail to understand the importance of the site’s technical side that needs just as much attention.
When searching for a company to create a brand new website for you, alongside looking at the designs. Ask for examples of sites they have made which demonstrate successful analytics.
This way, you can determine whether an agency or website designer has the legitimate skills and experience to create a site that will give you a return on your investment.
Lastly, if you think you won’t have time to update the website yourself. You may want to think about hiring an agency or marketeer who can do this for you.