When it comes to PR tactics for small businesses, one major one that’s a go-to is usually influencer marketing. Now, when it comes to influencer marketing, it comes in such a variety of forms, from creating UGC for brands to use, creating in-depth reviews, incorporating items into content (like product placement), just your basic ads, social media marketing, and the list could go on and on. Nowadays, influencer marketing vastly varies, and there’s just a lot to choose from. Speaking of which, one of them would be PR packages, and these can vary.
Sometimes, it’s just a gift to an influencer so you get on their radar; sometimes, there’s the expectation that they’ll post what you gave them. It usually varies. But regardless of the type of agreement you have, it’s going to be a really good idea to incorporate some promotional products into it. Specifically, you’re going to want some branded merchandise for them.
This could be a top with your branding, a backpack, a water bottle, or socks—just a little extra something to go along with the top products you’re trying to promote. But why? Why is this helpful? How can this even impact your brand? Well, here’s exactly what you need to know!
Authentic Word of Mouth
Imagine your brand’s product landing in the hands of someone who already holds the attention and trust of thousands, if not millions, of followers. Influencers have built their communities on authenticity and relatability. When they share your products, it doesn’t come across as a traditional advertisement but as a genuine recommendation.
Plus, people they know in real life who know their status are going to trust them, too, so seeing this influencer showing off and wearing your branded goods will help. This can and will help create authentic word-of-mouth marketing that everyone adores.
Expansive Reach and Engagement
Influencers have an established audience that actively engages with their content. Now, not all influencers are the same, so that’s something to keep in mind, too. While yes, a lot of small businesses are hesitant to throw resources at them influencers, but you have to understand that just by sending them a PR package, you tap into this ready-made community. The reach isn’t just about numbers; it’s about engagement. Influencers can create buzz and excitement around your product, often leading to higher engagement rates.
It’s Fairly Cost Effective
If you’re going with micro and nano-influencers then you don’t actually have to pay them, instead, you can go this route instead of just giving them something. Compared to traditional advertising campaigns, sending PR packages can be surprisingly cost-effective. While there is an upfront investment in the products and packaging, the potential return on investment is substantial.
For example, if you’re going with influencers who will take in-kind payment (as in your PR package), then you’re saving money in the long run. On top of that, because influencers are creating content around your product, you’re essentially getting free advertising from a trusted source.