If your office building is water-adjacent, you have an opportunity to maximize client interaction simply by utilizing your uniquely situated space. Being lucky enough to have a high-value office space goes back to the saying, “Location, location, location.” Read on to learn ways you can capitalize on your location to increase client traffic and revenue.
Create an Outdoor Space
If your office is next to a beautiful body of water, whether it is an ocean, a peaceful lake, or a serenely flowing river, if you do not have a dedicated outdoor space, now is the time to create one. Look for a niche off the front door or one that flows easily from the back or side entrance. If you have a space in mind, but there is no easy access point, hire a contractor to install a door.
Consider using a low fence to cordon off the area from curious passersby and the local dog population to keep it clean and free of unwanted debris. Add seating and a table that is both comfortable and will withstand the elements by working with a reliable marine fabric supplier to find the ideal fabric and colorway to match your company’s logo and the building’s aesthetics. Top it off with an easy-to-use, wide umbrella and strategically placed ambient lighting, and you are all set.
Clients will enjoy coming to you for an al fresco meeting that affords them a beautiful view, comfortable seating, and a great business deal. Schedule meetings at a time of day when the view is picture-perfect, such as at dusk. Setting the scene helps make your clients feel more relaxed, which will help you when discussing business.
Watch this video for inspiration on how you can create an outdoor space at your office. While this is a homeowner’s video, it offers you an idea of how to make the area comfortable and inviting.
Take Clients on the Water
Once again, being so close to the water is a way to make an impact on both current and potential clients. If you are in a position to own a boat and have your license, take them out on the water. You can talk business at the office and then celebrate with the sun on your skin and the wind in your hair while building loyalty.
Use the same marine fabric you previously used to upholster the outdoor seating area at your office to recover the boat cushions and seats. Creating a cohesive look and color scheme will help embed your company’s brand into people’s minds without them even realizing the subtle nod.
Your clients will be eager to come to you for their business needs since they know you provide the best service around. However, they will also enjoy the perks of your location and the benefit of taking the boat out for a spin. Make it more exciting by offering appetizers and drinks onboard, along with a tour of the local area, all from the comfort of your boat.
Having a waterfront workspace is not only exciting, it is a potential boon for your business. People will be excited to keep their meetings and spend time there. Show off your location on your website and social media accounts for maximum marketing appeal.