This all begs a question – what end-of-year checks should your business make? It’s not always clear, especially if you’re a relatively new business trying to get to grips with the yearly shifts.
With that in mind, please consider some of the following advice to ensure the best outcome:
Review Your Marketing Campaigns
It’s smart to take this time to look over the marketing campaigns your business has conducted and ascertain how successful they were. You’ve likely had a few reports like this made and so collating them is also important. You can also begin to see how your current holiday-focused marketing approach has bettered or been less successful than your approach last year. With Eskimoz’s international SEO services, you can also more easily review your outreach and see where the prior systemic flaws in your cross-promotional approach have impacted you. It’s good to have this information ready to go before you dive into the new year.
Staff Satisfaction
It’s always good to know if your staff have had a good year working for your brand, or if people you’ve onboarded within the last 12 months are happy about their time here. This way you can create a simple and confidential graph regarding performance and satisfaction, how that may have changed since last year, and the discussions you’ve had to improve any problems you noticed last time around. You can also use this period to invest in your own staff sendoff which allows a nice end-of-year farewell, such as giving out team awards or setting up an (appropriate) work’s do Christmas party.
Customer Messaging
If your customers understand you won’t be available between certain dates or to know the last delivery point for orders before they can expect them before a certain date, you’ll be unlikely to end the year having frustrated anyone. That takes careful messaging focus, and banners across all your channels. But if you invest in it, you’ll save yourself customer complaints later on from people who can claim they hadn’t been informed.
A Security Checkup
A once-over check over your cybersecurity and in-person protection systems can help you better head off with peace of mind intact. Many hackers know, for instance, that IT professionals will often have reduced load over the Christmas break which makes this period much more attractive to those looking to penetrate systems. Making sure all of your integrations have been audited and stress tested can help you feel secure before heading off, as can calibrating your alert systems that let you know of an issue when and how it happens.
With this advice, we hope you can more easily make those end-of-year business checkups.