Playing The Big Game: Expanding Your Business Overseas

There comes a point when you’ve been working so hard to save money and develop your company that something clicks into place. And now comes the time for expansion and up scaling. It’s a big wide world out there, and this can mean that you make the consideration of taking your business overseas. But this is a very big game and you’ve got to know the part you play in it. Expanding your business overseas can yield numerous positives but you’ve got to remember there are things that you have to prepare for. It’s not just a case of making a carbon copy of your business and putting it into another country…

Counting Your Costs

The cost of moving business components to another country can be larger than you think. It’s important to consult with a top LTL freight shipping company so you get the right price for your goods. And while shipping can be a very expensive part of the business, you’ve also got to think about hiring the right people. Some people expand their operations overseas because it works out cheaper but there are other rules and regulations at play depending on the country. There could be excessive fees that you will have to pay, meaning that your finances could take a significant beating before you’ve even started.

Implementing The Right Strategy And Sales Model

A marketing strategy isn’t a one-size-fits-all approach. If it was, we’d all be expanding into other countries! You’ve got to work on building your global growth strategy before you start hiring people, which means focusing on your marketing and determining your sales model, as well as your sales methodology. You’ve also got to look at your pricing model. When you market to other countries, especially those less developed ones, your products may be ridiculously overpriced! While effective selling of your products requires a significant investment you have got to make sure there is a demand for its first.

Considering The Cultural Differences

This is where many businesses can fall flat. There are numerous differences between a company that operates in America to one that operates in Britain. And while they share a common language it’s the cultural differences that can cause a massive gulf between two nations. Whether it’s marketing your products or finding the right workers, you have to focus on the cultural differences. Another country will operate in a certain way, have a different mindset and it’s all these things that can go against you, not just in terms of expanding your business but also communicating yourself effectively. 

Working to expand your business overseas means that you have a desire to show off your product to the world. But while it may seem like you are just expanding your business, in essence, you are creating a whole new one. There are different rules and regulations, as well as laws in other countries. And you’ve got to consider that when you are expanding a business overseas that perhaps your current business model will need altering. You’ve got to start thinking globally when you are playing the big game.