Get Branding Sorted
Branding is so important for businesses and it comes down to the finer details like what will be your brand palette, which is the colors you use to what types of font you will use. By having set colours and fonts it will be your brand image so when people see your posts, advertisements or social media platforms they will instantly know it is you. Getting this setup done before you launch is key.
Create Your Social Media Accounts
One of the benefits of the technology we have today is that you can set up social media accounts and interact with your customers and audience in an instant and effective way. Social media gives you the advantage of promoting directly to your preferred audience, showing the scenes, promos and sneak peeks to get their interest as well as being able to communicate with them through messages and comments. It helps build that connection and trust with your customers and can help your business grow.
Use Influencers To Help Market
Influencers are a great tool to help you promote your business to a wider audience. They are a fairly new addition to the marketing world but an addition which has proven to be effective, crucial as well as a great return on investment. You can set up campaigns with influencers directly if you have certain ones in mind that you want to work with or you can go through an agency that may be able to set you up with local influencers in your new locations and stores to make sure you are getting promoted to the right audience.
Get All Of The Basics Sorted
One of the main things you will want to do is to make sure you have the basic runnings of the business ready to go. This will be things like the products you want to sell, revenue management solutions as well as packaging supplies. There will be other things you may need but it will depend upon the type of business you have.
Host A Launch Party
Word of mouth is one of the most effective ways to get business, start your business with a bang and throw a launch party, invite family and friends as well as other local business owners, and local influencers and if you have any famous people in the area you could invite them too. They don’t need to be hugely famous; it could be their local radio station personality.